Simon Lloyd
Simon Lloyd is Deputy Chief Creative Officer at VML for EMEA. He studied at Bucks University and cut his teeth at the digital hot shop of the day, Glue London. Here, he produced award-winning work for both Mini and Virgin and immersed himself in the world of technology and interactivity.
Ed Morris then hired him as Creative Digital Head of Lowe London, where he worked on Stella, Nokia and was first introduced to the John Lewis brand, before moving to a little know start up called adamandeve.
He spent the next ten years at what was to become the agency of the decade, seeing it grow from an independent with some twenty people, thorough a merger with DDB and beyond to global success. adamandeveDDB has been awarded Campaign Agency of the Year every year since 2014 and was crowned Campaign Agency of the Decade in 2020. Creative highlights included John Lewis & Waitrose Christmas, Fosters, Aviva, Virgin, Pottermore, Google and Budweiser.
In 2020, Simon joined dentsuMB and Wendy Clark by becoming the CCO of the UK. Launching as Dentsu Creative in June of 2022. Offering world class data to provide insight, the technology to reach and activate audiences and the storytelling to move them.
The profile of the agency grew significantly in his two years with the agency moving from a 6 to a 7 in the Campaign school report, and with the work for Coca-Cola doing well in the Christmas battle of the ads. With the iconic Heinz Beanz account also being won from BBH, Simon was raised to number 18 in the top 20 creatives in the UK as rated by Campaign. He made a range of high-quality hires across multiple disciplines. With the UK boasting a creative dept with a 50/50 gender split. A rare thing in this industry.
He has most recently joined WPP to help lead VML across EMEA where he also leads the Coca-Cola TM account on charters such as Christmas and Entertainment.
Award highlights include Gold wins at Cannes Lions, Campaign BIG and One Show, success at the British Arrows, Creative Circle, Eurobest, Webbys and D&AD, where he is also a juror of both the student and professional awards. He also recently won at the TribecaX Film Festival for the Christmas short films the Santa Stories.