Simon Lloyd
Simon Lloyd is Deputy Chief Creative Officer at VML EMEA. After studying at Bucks University, he began his career at digital agency Glue London, creating award-winning work for Mini and Virgin, before becoming Creative Digital Head at Lowe London, working on Stella, Nokia and John Lewis.
He spent the next decade at adam&eveDDB, helping grow the agency from a small independent into a global creative powerhouse. During this time, he worked on John Lewis & Waitrose Christmas, Fosters, Aviva, Virgin, Google, Budweiser and Pottermore.
In 2020, Simon joined dentsu as UK CCO, helping launch Dentsu Creative in 2022. He strengthened the agency’s creative reputation, led high-profile work for Coca-Cola and secured the iconic Heinz Beanz account from BBH. Campaign ranked him among the UK’s top 20 creatives, and he built a creative department with an equal gender split.
Simon has since joined WPP as Deputy Chief Creative Officer at VML EMEA, leading Coca-Cola trademark initiatives, including Christmas and Entertainment, alongside Boots and Jaguar.
His awards include Cannes Lions, Campaign BIG, One Show, British Arrows, Creative Circle, Eurobest, Webbys and D&AD, where he has served as a student and professional juror. Most recently, he won at TribecaX for the Santa Stories Christmas short films.